Edgar Alfonso Ibarra
Creative Operations &
Artist Strategy
Where creative vision meets execution.
About Me
I’m Alfonso Ibarra, a creative strategist and operations professional who bridges artistry and structure. My background across Twitter, Salesforce, and Amyris taught me how to translate creative ideas into systems that scale where precision and storytelling work together.
Music has always been at the center of that process. I grew up in the Bay Area, surrounded by the energy of Motown, early hip-hop, and Bay soul. Later, time spent in New York deepened my sense of discipline, rhythm, and cultural awareness. Now based in Los Angeles, I carry both influences, East Coast structure and West Coast flow — into every project I take on.
I believe creativity thrives inside well-built systems. Whether I’m supporting an artist rollout, refining a brand narrative, or coordinating a cross-team campaign, my goal is to make sure the creative vision moves with clarity and intent. At every level, my work is about turning ideas into motion and building the bridge between inspiration and execution.
Creative Collaboration
MONOGRAM Billboard Campaign – Los Angeles
Role: Styling & Production Coordination
Contributed to creative and operational execution for MONOGRAM’s billboard campaign directed by Hype Williams. Supported styling, set logistics, and production continuity across multiple locations to maintain brand tone and visual cohesion.
Featured Project — Miles Minnick
Creative Strategy & Artist Operations | Los Angeles | 2024–2025
CONTACT
email@example.com
(555) 555 - 5555
@instagram
Travis Scott – CACTI Seltzer Campaign
Role: Styling & Set Operations Support
Collaborated with the creative and production teams on Travis Scott’s CACTI Seltzer visual campaign. Supported styling execution and coordinated on-set logistics to maintain creative continuity and brand alignment across multiple locations.
Balanced creative direction with operational precision ensuring a smooth workflow that met both artistic and production deadlines for a high-visibility, artist-led brand rollout.
Key Contributions
• Guided early creative direction, from track sequencing and feature selection to sampling ideas and project narrative.
• Provided structured feedback during mix reviews, refining the sonic and emotional balance across records.
• Built visually driven rollout decks and campaign concepts for brand and platform alignment.
• Designed and managed website structure and social presence, increasing fan engagement by 20% and reach by 15%.
• Oversaw travel, venue coordination, and show logistics, ensuring production flow for live performances.
• Supported wardrobe and styling choices to maintain visual cohesion across tours, videos, and releases.
Core Values:
Authentic Collaboration – Working with transparency, empathy, and shared vision.
Consistency & Clarity – Ensuring every decision aligns with purpose.
Innovation with Intention – Pushing ideas forward with meaning.
Respect for Process – Letting structure give creativity space to thrive.
Creative Operations & Brand Systems
Designing systems that let creativity move with clarity.
Captured in New York City during the Air Jordan 1 Retro High OG campaign for Sneakersnstuff,.
Adidas × Basscoutur × Red Star FC – “La Force De L’Art” Exhibition (Brooklyn / Paris,)
Role: Model & Production Collaboration
Photographer: Camille Rouzaud | Stylist: Sandra Amador
Modeled in Adidas × Basscoutur × Red Star FC’s “La Force De L’Art” exhibition — a cross-cultural collaboration merging fashion, art, and sport.
Shot in Brooklyn before traveling to Paris for Fashion Week at LAPAIX Gallery. Supported on-set coordination and visual planning alongside the creative team, gaining firsthand experience in how global campaigns move from concept to exhibition.
SPEAKING EVENTS
Design Philosophy
My creative direction lives at the intersection of discipline and emotion. Every layout, color, and typographic choice has rhythm, I approach visuals like a producer building layers in a track. The balance between restraint and energy defines my work.I’m drawn to warm tones, cinematic depth, and textures that evoke culture where design doesn’t just look polished but feels alive. My approach blends the strategy of brand systems with the instinct of storytelling every composition should move like sound and speak like soul.
Creative Approach
I build visuals that make culture tangible grounded, intentional, and global. Whether crafting campaign systems, digital concepts, or creative direction decks, I treat every element as a piece of a larger story structure serving style.
Vision & Values
Where creativity meets discipline.
“Blueprint Volume 1” (Spotify Playlist)
Curated by Alfonso Ibarra
Contact/Connect
Every strong creative idea moves through a rhythm, from inspiration to execution.
This framework shows how I transform abstract ideas into measurable creative outcomes, combining strategy, structure, and storytelling.Each system I design is built to keep creative momentum alive, not slowed down by process, but guided by it.
Whether it’s refining artist campaigns, scaling content operations, or syncing marketing and production teams, my focus is the same: make creativity operational without losing its soul.
Melii × 6LACK – “You Ain’t Worth It”
Role: Assistant Stylist & Production Coordination
Supported the visual rollout for “You Ain’t Worth It” by managing wardrobe prep, set flow, and coordination between the styling and production teams. Ensured visual continuity and timing across multiple scenes, helping maintain alignment between creative direction and artist branding. Contributed to on-set logistics and communication that kept the shoot efficient and the aesthetic consistent from concept through final cut.
Thirty records rooted in rhythm, culture, and emotion a blend of hip-hop, R&B, and global sound bridging eras and energy.
Each transition tells a story from Bay soul to New York grit to L.A. innovation, curated to feel like a conversation between decades.My ear is where culture meets instinct. These songs weren’t just chosen, they were felt. Each record sits where rhythm, message, and emotion collide. I approach curation like design structure, mood, and movement all built to tell a story that lasts.
This playlist reflects how I think about music: balance, story, and feel, the DNA of any great artist or label.
Curated by Alfonso Ibarra
Promo artwork for “Get Well Soon!” & “Via Dolorosa” creative direction by Alfonso Ibarra.
Overview
Collaborated closely with recording artist Miles Minnick during the creative and rollout phases of Get Well Soon! and Via Dolorosa. Supported the development of cohesive visuals, campaign assets, and production systems that connected the artist’s vision to audience growth.
Our collaboration concluded successfully ahead of his Get Well Soon! tour in 2025, where the foundation we built continues to shape his brand presentation and live experience.
Impact
Developed a framework that united artistic vision and operational structure , helping shape a cohesive rollout that extended from concept and sound into visuals, performance, and digital storytelling.
This collaboration demonstrated how disciplined creative systems can amplify independent artistry on a professional level.
Website and mobile experience designed to reflect the artist’s tone, visual consistency, and user flow. Assisted in the creative direction and brand structure across the digital rollout.
Behind every creative idea that connects with people, there’s structure that makes it real. My foundation in creative operations and brand systems comes from supporting large-scale teams at Twitter, Amyris, and Salesforce. Each one teaching me how to balance creativity with precision.
— At Twitter, I streamlined workflows for global campaigns, maintaining 98 % + accuracy and on-time delivery.
— At Amyris, I integrated CRM and chatbot systems through Salesforce and Adobe Experience Manager aligning data, storytelling, and customer experience across brands like Biossance, Costa Brazil, and Purecane.
— At Salesforce, I managed event logistics, vendor coordination, and executive deliverables refining how creative and administrative processes connect.
As part of my Georgetown University master’s program, I developed the Airbnb Passport project building a full campaign system from creative brief to rollout strategy, applying real-world brand management and design principles. That same structure guided my work with independent artists like Miles Minnick, supporting campaign rollouts, website development, and production planning. Whether shaping visuals or ensuring show operations ran seamlessly, I learned that organization turns vision into culture.
I design systems that make creativity sustainable, efficient, and scalable.
Design Systems in Motion
Turning creative vision into structured execution.
Everything I create is rooted in balance the intersection of artistry and structure. I believe creativity isn’t just expression, it’s organization in motion. Whether I’m helping an artist translate a story into a campaign or coordinating a rollout from concept to launch, my goal is always the same: bring clarity, purpose, and rhythm to the process.
I’m driven by the idea that creative teams thrive when strategy supports imagination. My vision is to keep building systems that empower artists, strengthen brand voices, and move culture forward.
Visual Language/ Brand Style
6/29
123 Demo Street
New York, NY 12345
7/14
123 Demo Street
New York, NY 12345
Let’s Build Something That Moves People.
Edgar Alfonso Ibarra Jr.
Los Angeles • New York
📧 eai34@georgetown.edu
🔗 linkedin.com/in/edibarra
7/29
123 Demo Street
New York, NY 12345